Arts Education Non-Profit Ryman Arts Appoints Christian Lachel, Creative Director of BRC Imagination Arts, to Board of Directors


BURBANK, Calif.–(BUSINESS WIRE)–As states continue to cut programs designed to facilitate and inspire young artists, Ryman Arts remains committed to doing all it can to nurture and develop the next generation of diverse young artists, and the appointment of Christian Lachel, creative director at BRC Imagination Artsto the council provides a clear example of how the arts can impact people’s lives beyond the walls of an exhibition or art show.

For 40 years, BRC has used the principles of strategic storytelling and experience design to solve a variety of challenges for brands and cultural institutions and has long championed a redesign of attractions and experiences not just as platforms. forms of audience engagement and storytelling, but also as entirely new businesses and revenue streams for customers. And over the years, some of the creatives behind these unique projects have graduated from Ryman Arts programs.

Ryman Arts is on a mission to transform lives by creating access and opportunity for a diverse community of young artists through intensive outside-of-school art lessons, academic and professional guidance, art supplies and support services, all at no cost to the student. . From a single drawing class for 12 students in 1990, Ryman Arts, a non-profit organization, has grown to serve more than 500 students a year.

“BRC and Ryman Arts have always had a shared commitment to guiding and nurturing talented artists,” said Lachel. “The arts have always been an important part of my personal and professional life – which is why it’s an incredible privilege to join an elite group of board members who epitomize true mentorship.”

As BRC grows, following the success of the past few years, including immersive and engaging experiences like the award-winning stadium tour for the Las Vegas Raiders, the creation of a new tour for the Grand Ole Opry and the he opening of Johnnie Walker Princes Street in Scotland, his goal of expanding his team of creative talent has always been the same.

“BRC strives to play an active role in initiatives to develop future talent and give people from all walks of life a greater chance to succeed in our industry,” said Lachel. “We intend to make the experience and attractions a more inclusive, diverse and vibrant place, far beyond our workplace.”

To learn more about BRC Imagination Arts, visit

For all media inquiries and/or interview requests, please contact Meg Spenchian at [email protected]


BRC Imagination Arts is a global strategy, design and production company that translates brand and cultural stories into transformative human experiences. For 40 years, BRC has been on the front lines, helping brand houses, cultural attractions and museums build more meaningful and lasting relationships with audiences around the world.

BRC’s unique work has won over 400 awards for some of the world’s most respected and acclaimed branded destinations including Johnnie Walker Princes Street, The Grand Ole Opry, Las Vegas Raiders Allegiant Stadium Tours, Jameson Distillery Bow St., The Rock and Roll Hall of Fame, The Henry Ford, Guinness Storehouse, World of Coca-Cola, Lincoln Presidential Library and Museum, NASA Kennedy Space Center and more.


Ryman Arts transforms lives by creating access and opportunity for a diverse community of young artists through rigorous education in fundamental artistic skills and mentorship – at no cost to students. Almost all graduates go on to college, many work in the creative industries, and all are on the verge of personal success. A nationally recognized non-profit organization, Ryman Arts was founded in 1990 to honor the legacy of legendary Disney artist Herbert D. Ryman and to manage his archives. It has served more than 6,000 teens from 190 Southern California communities in its grassroots program, engaged more than 21,000 students from low-income communities through outreach, and is committed to reaching students who need it most to ensure that all young artists reach their full potential.

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