The University of Campbellsville Chiropractic Program addresses the issues DCs raise each year in our school survey regarding business readiness and cost
OFFERING THE LOWEST TUITION FEES AMONG CHIROPRACTIC SCHOOLS, unique technologies available to students, flexible final-year internships that include online training from anywhere in the country, and a promise to equip future DCs as “profitable business leaders,” the new Campbellsville University The chiropractic school program welcomed its first class of students last month to the campus in Harrodsburg, Ky.
The two most common issues in the annual Schools of Chiropractic Economics survey of participating Doctors of Chiropractic are the cost of chiropractic training and lack of business training, two issues the Campbellsville program addresses first plan.
Campbellsville University Chiropractic: Lower Tuition and Increase Chances of Success
While most chiropractic graduates embark on careers with over $200,000 in debt, Campbellsville University’s chiropractic program offers 20% lower tuition than most other programs with a total of $103,000.
Campbellsville School of Chiropractic has kept tuition costs as low as possible by working with Campbellsville Christian University to utilize already existing departments such as security, maintenance, registration, student services and marketing to decrease spending.
“We teach students how to take on the least amount of student loan debt and work hard to find lucrative scholarships that will reduce the need for larger student loans,” said Dennis Short, DC, and associate vice president of education. chiropractic. “And a lot of student loan debt is due to living expenses in addition to school expenses. By having our school in rural America, students will be able to capitalize on this lower cost of living.
Better business acumen
Many graduating chiropractors end up opening their own clinics, and a long-standing grievance in the industry is the lack of business readiness in chiropractic schools. A number of chiropractic schools have responded in recent years with an increase in business class offerings, but the University of Campbellsville Chiropractic Program has made it an important part of their programs.
Courses will include training and experience in interpreting contracts, understanding the pitfalls of partnership or lease negotiations, corporate structures and tax benefits, billing and insurance coding, statement interpretation financial, the practice of statistical analysis, helping doctors to maximize profits, marketing, etc.
“The success of a good university rests not just on the ability of the institute to graduate students, but also on the success of those students after graduation,” said Trevor Foshang, DC, DACBR and dean of chiropractic education. “While some chiropractors do well, many struggle financially and often leave the profession. There are of course many variables that affect individual success, but one of the main causes is lack of business knowledge. Students are often overwhelmed, and if business education is optional, they won’t see the value of proper business education. That’s why we’ve made it mandatory for every student to take four business courses designed by Dr. Dennis Short. Dr. Short has had tremendous business success with chiropractic and wanted to increase success within the profession by sharing this knowledge.
School Survey: DCs recommending chiropractic schools are on the rise
Responses from this year’s Doctors of Chiropractic to the Annual Schools Survey showed a sharp increase in the number of DCs who would recommend chiropractic, an increase in the number of DCs who would recommend a school other than their alma mater, but a drop of the number of “industry cheerleaders”.
DCs recommending chiropractic schools to prospective students have trended downward over the past three years, but this year rebounded to just over 80%, matching the high of three years ago and posting a increased confidence in the industry during the COVID-19 pandemic.
Again this year, the biggest statistical shift was DCs saying they would recommend chiropractic schools other than the ones they attended. This number reached a record 85%, continuing a 12% increase over the past three years, and further signaling that chiropractic colleges need to compete and “beat the bushes” for new students rather than to trust the recommendations of the elders.
Perhaps due to the high retirement rates of older DCs, the index of “industry cheerleaders,” or chiropractors who recommend a chiropractic school to five or more students per year, has fallen to 21%, a drop of 3% and the lowest number in the history of the survey.
Education and technology pattern
The “New Model of Chiropractic Education” at Campbellsville is a three-year plan, with 3.5 years of full-time study and 223 credit hours:
First year: Foundation – A year of study incorporating core science courses with clinical concepts, with courses including clinically oriented anatomy, physiology, biochemistry, pathology, microbiology, hematology and immunology.
Second year: Development – Develop reliable clinical skills and hone problem solving and critical thinking through case scenarios and close mentorship, courses include physical diagnosis and functional assessment, public health and epidemiology, diagnostic imaging , toxicology and pharmacology, and emergency procedures.
Third year: Master’s – Building confidence and skills through valuable experience, students complete community internships and business courses, and tailor their experience to achieve their career goals. Courses include active and passive therapeutics, clinical nutrition, business principles, case review, healthcare teams, and leadership.
Campbellsville’s program technology, in addition to standard x-ray and tabletop technology, includes:
Force detection tables — Campbellsville is one of the first chiropractic schools in the world to use force sensing tables, which simulate chiropractic adjustments and give students real-time feedback. Three large monitors show students the angle, force, and timed analyzes of their adjustments.
3D anatomy and physiology simulation systems — Touchscreen tables help students visualize and understand concepts of anatomy and physiology of a real human body with a fully segmented 3D anatomy system without the ethical and practical issues associated with traditional use of cadavers .
360 motion capture — Bluegrass Chiro Student Clinic software adds the power of artificial intelligence to help students develop better diagnoses in a real environment.
A COVID launch break
When the Delta variant of COVID-19 shut down in-person learning across the United States, Campbellsville University’s chiropractic program suspended plans to open in 2021.
“COVID-19 has slowed down the world and it has affected Campbellsville University as well,” Foshang said. “We didn’t want to open the School of Chiropractic as we were experiencing the challenges of remote learning. Our program includes hands-on learning in the first semester, and we believe top-notch chiropractic education would be difficult to do remotely. We have pushed back our opening date and are pleased to report that while there is still a mask mandate in Kentucky, our inaugural cohort will enjoy in-person learning.
The program is also in the process of receiving accreditation from the Council on Chiropractic Education.
“Any new program needs to gain full accreditation over time,” Short said. “We currently have regional accreditor approval to offer the Doctor of Chiropractic degree. Council on Chiropractic Education requirements are being met and we expect to receive full accreditation on time and well before our first cohort graduates. With Campbellsville University’s long history of commitment to quality education and accreditation, and our implementation of program-integrated accreditation systems, and with our Academic Dean’s previous experience as a member Board and Peer Reviewer, we are confident that full accreditation will be achieved as planned. ”
Future growth and goals
Despite a small first-year class, typical of beginning-to-success chiropractic schools, Campbellsville has the capacity to accommodate 500 students in its program, a capacity that would need to be reached and maintained before continuing to grow.
“We are well prepared to cushion the decline in enrollment as we continue to market the program and grow it over time,” Short said. “Students are the lifeblood of any university. However, we realize that it will take time for the world to find out that there is a new chiropractic school in Kentucky.
In the meantime, Campbellsville has provided what many industry players, including DCs in the field, have been asking for: lower tuition and better business savvy to better prepare graduating Doctors of Chiropractic for a higher big success.
“We realize what we don’t have,” Short said of the Campbellsville campus in the heart of the Midwest. “We don’t have a nearby beach. We don’t have ski resorts. If a student wants to find a school with all these extracurricular activities, we are not the place for him. We seek to be selective with the diligent, high-achieving, intelligent student who believes that a good education need not put you in debt for life. We are looking for the pragmatic student who understands that the practice of chiropractic should be spiritually rewarding, but also financially lucrative. — and with a good education, it can be both.
RICK VACH is editor of Chiropractic Economics.